The Effect Of Service Quality And Interior Design On Customer Loyalty At Selevel Café & Resto Kotamobagu

Abstract

This study aims to determine the effect of service quality and interior design on consumer loyalty at Selevel Café & Resto Kotamobagu. This research used a quantitative method with an associative approach. The population in this study consisted of all consumers of Selevel Café & Resto Kotamobagu. The sampling technique used was accidental sampling with a total of 40 respondents. Data collection was carried out through questionnaires distributed to respondents. The data analysis techniques used in this study included validity tests, reliability tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination using the SPSS program. The results of the study showed that service quality had a positive and significant effect on consumer loyalty. Interior design also had a positive and significant effect on consumer loyalty. Simultaneously, service quality and interior design had a significant effect on consumer loyalty at Selevel Café & Resto Kotamobagu.Based on the results of this study, it can be concluded that the better the service quality and the more comfortable the interior design provided, the higher the level of consumer loyalty. Therefore, Selevel Café & Resto Kotamobagu needs to maintain and improve service quality and interior design in order to sustain consumer loyalty